Imagine the thrill of a Grammy-winning superstar blending sultry sensuality with high fashion—now picture her doing it again in a campaign that's sparking buzz worldwide. Rosalía is back in the spotlight for Calvin Klein's latest underwear line, and it's not just another ad; it's a bold statement on style and self-expression that has fans and critics alike talking.
But here's where it gets intriguing: This isn't Rosalía's first rodeo with the iconic American brand. The mononymous sensation, known for her electrifying fusion of flamenco and pop, has reunited with Calvin Klein to headline their newest underwear campaign. Shot by talented photographer Carlijn Jacobs in striking black-and-white imagery alongside vibrant, bold colors, Rosalía showcases the brand's signature satin and Icon Modal underwear styles. These pieces are celebrated for their luxurious feel and timeless elegance, offering comfort that feels like a second skin while exuding that signature Calvin Klein edge of minimalism and sophistication.
For those new to the fashion world, think of satin as that silky, smooth fabric that drapes elegantly and catches the light just right, perfect for feeling confident and chic. Icon Modal, on the other hand, is a softer, breathable option made from beechwood pulp—eco-friendly and gentle on the skin, making it ideal for everyday wear under your favorite outfits. Rosalía's visuals bring these garments to life, modeling them with her unique flair that turns simple undergarments into statement pieces.
The Grammy Award-winning artist is no newcomer to Calvin Klein's creative universe. She previously graced their fall 2025 underwear campaign, where she donned styles that masterfully mixed intense sensuality with dreamlike, surreal storytelling. In a twist that added an unexpected layer of whimsy, a python even joined her as a co-star—imagine the juxtaposition of sleek lingerie against a slithering serpent, creating a narrative that's both provocative and artistic. This earlier collaboration highlighted Rosalía's ability to push boundaries, blending fashion with fantasy in ways that captivate audiences.
Reflecting on her long-standing love for the brand, Rosalía shared in a statement about the fall 2025 campaign: "Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it’s an honor to be in the campaign." Her words capture the genuine admiration she holds, turning her role from mere endorsement into a personal endorsement that resonates with fans.
And this is the part most people miss: Rosalía's latest appearance coincides perfectly with the release of her upcoming album "Lux," set to drop this Friday. Fans are eagerly anticipating how this campaign might mirror the experimental sounds and themes in her new music, potentially influencing pop culture conversations around music, fashion, and identity.
Here’s a glimpse at the fresh Calvin Klein campaign featuring Rosalía:
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Rosalía Poses in Stylish Undergarments for Calvin Klein
Rosalía's Campaign Images
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Rosalía Poses in Stylish Undergarments for Calvin Klein
Rosalía's Campaign Images
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Rosalía Poses in Stylish Undergarments for Calvin Klein
Rosalía's Campaign Images
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Rosalía Poses in Stylish Undergarments for Calvin Klein
Rosalía's Campaign Images
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Rosalía Poses in Stylish Undergarments for Calvin Klein
Rosalía's Campaign Images
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Rosalía Poses in Stylish Undergarments for Calvin Klein
Rosalía's Campaign Images
But here's where it gets controversial: In an era where fashion campaigns increasingly embrace bold sensuality, some argue that featuring animals like the python in ads raises ethical questions about animal welfare in the industry. Others see it as artistic expression, pushing creative limits. What do you think—does this surreal approach enhance the allure, or does it cross a line into exploitation? Share your thoughts in the comments below!
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This campaign isn't just about underwear; it's a cultural moment sparking debates on sensuality, sustainability, and the role of celebrities in fashion. Agree that Rosalía's collaborations elevate the brand, or disagree that such bold imagery is necessary in today's world? We'd love to hear from you—join the conversation!
